The step by step guide to avoid distractions in sales

The step by step guide to avoid distractions in sales

Usually, when approaching a prospective customer, be it for roping them in as a new client or just acquiring them as a loyal consumer of your product, several things may happen that may change the tune of the transaction and result in loss of business. These distractions may happen at the side of the sales person or mostly at the customer’s end. Sometimes these distractions can even result in the loss of goodwill for your product or business. Here are a few distractions and their possible solutions mentioned below.

1. Bigger fish in the sea:

Sometimes, the salespersons might get distracted when they perceive that the prospective customer is not much interested in the merchandise. At this time, if supposedly a familiar, loyal customer walks in who usually make a good purchase, it is but natural that the salesperson starts focusing more on the sure sale rather than the dud. The customer who was on the brink and still making up his mind about your product will be pushed even further away from buying. Also, the customer might harbor a bad feeling about your business which may result in a bad review, no recommendations, and ultimately fewer sales. To avoid this issue, it is very important to have trained sales staff who are courteous and professional at all times. Also, it is good to have a performance based reward system not solely based on the sales figures but also on the efforts put in.

2. Customer confusion:

It often happens that the customer becomes confused on seeing a whole array of products and leaves without making a purchase. This may result in an advantage to your competitor as the customer finds there exactly what he was looking for instead of being thoroughly bamboozled by the variants available. This can be avoided by making sure that the sales executives are well aware of the technological aspects of the product and seem to make a judgment call regarding what the consumer needs. A thorough understanding of consumer behavior, body language and facial expressions would result in a more wholesome and fruitful sales. A proper understanding of the needs of a customer can be arrived at by asking the customer precisely what he needs and then moving a bit ahead and lower his expectations to allow any changes in his perception and reality of the product. A sound technical knowledge will surely impress the customer as more often than not the recommendations of a sales person is what creates the basis for buying.

Some other important factors to consider to ensure sales are the ambiance (should not be too loud and gaudy), the throughput time (the time required to service one customer), the waiting time, the patience and behavior of the staff, the demo and usage tips, etc. It will also help a great deal if the sales force imbibes a spirit of serving instead of being competitive. This can be propagated through the vision, mission and objectives of the company and also portrayed through the attitude of all senior management personnel.

How To Find the Right Accountant for Your Small Business

How To Find the Right Accountant for Your Small Business

A small business alternatively referred to as a startup is something colossal in the making. Even when looking for an accountant, you shouldn’t wonder whether the accountant adds value to your business in the short run, but rather your foremost criteria should be whether he/she would help it grow. Your accountant is not just anybody who would be taking care of your annual accounts and tax compliance, he is, and should be, a lot more than that!

However, finding the most suitable accountant is no easy task; while you may not be in the position to hire someone from a fancy accountancy school with a glorious work experience, you may as well trust someone who is just out of school with absolutely no experience whatsoever regarding the workings of your company. So how do you find the right accountant for your small business? You ask the right questions. The most experienced of recruiters design the most creative questions to truly assess the experience and suitability of a candidate. And we have designed just the right ones for you too:

Why Should I Hire You?

It may sound like a simple question, but it is one that would require a more appropriate answer than ‘because I am an accountant looking for a job, and you are a business owner looking for an accountant.’ The right candidate should be able to provide an answer that truly shows that he/she has the knowledge and experience to add value to your business.

How Does Hiring You Save Me Money?

Accountants don’t come for free, and the only time they’d be useful is if they can prove themselves to be profitable once hired. Again, a suitable accountant will be able to have an appropriate answer for this. Accountants are supposed to be more than bookkeepers, so if the answer is limited to: ‘because I will provide timely Balance, Sheets,’ then politely smile through the rest of the interview and never call the candidate back! A competent accountant should be able to help you find grants to raise capital funds, provide tax relief schemes and help you sell shares in business among a million other things!

What Are Your Plans for the Future

Accountants should work as partners in business when it comes to increasing profits and expanding the business, and this enthusiasm and aspiration should be evident on the candidates you are interviewing. If they answer vaguely or something like, ‘I don’t know, let’s see how it goes’, or ‘I plan to work until I can collect money to climb the Everest,’ then know that they have either lack ambition or have their vision with no interest in yours.

Also, hire someone who has some experience working for small businesses, or more preferably, someone who is willing to understand the workings. You should interview at least 3-5 candidates before making up your mind, but don’t hire a wrong candidate even if it means interviewing 50! You may not always need to hire an accountant; there are numerous apps that are designed to help small businesses with their accounts that don’t require much accounting knowledge. If you are just starting out or unable to find a good accountant, you can always start with online freelancers or account apps until you can hire one. Now you know how to find the right accountant for your small business, so start hunting

Good leadership is key to success

Good leadership is key to success

Possessing good leadership IQ is a must to build a successful business venture and have a great team. If you have the respect of your team, and they trust you, the work efficiency of your team increases and you can get the desired work done within minutes. However, not everyone is a born leader. You can learn and practice some steps to be a good and efficient leader. We made a list of some simple gestures that can help you improve your leadership skills.

Have a trustworthy team

You don’t want a team of members whom you can’t trust. Hire people who are good in their work. People who work ethically, know their job and are capable of handling responsibilities. To be a good leader you need a team of good people around you, so that you don’t have to deal with every small issue in your company.

Work together

Just as hiring a good team is important, it is very essential for you to work with your team. Delegation is a different thing and completely depending on your team is different. Know exactly who does what and don’t forget to include yourself in this. You are the main reason why your team works, so don’t make them have a feeling that why should we work when our boss isn’t working.

Say ‘Thank You,’ make employees feel good

Don’t forget to compliment your performers. It is a performance booster. You should always praise the performers who are good. This will result in making them work even better and eventually benefitting your work.

Help your team improve

No matter how good your team is, there will always be some scope for improvement. Instead of being rude and pointing put flaws, tell the individual about their faults in a patient manner. Give them a chance to improve.

Have proper communication

Communication is the key to every relationship. Be very clear in your objectives and what you want from each. Be accessible to your team members. They shouldn’t be hesitant to approach you. Listen to the ideas or concerns they have about the company. They should feel nervous to ask you questions.

Be transparent

Many decisions in your business won’t make everyone happy. Some employees might feel left out or unwanted. You might have to choose one member for a key position or remove one from a certain. Be very clear in communicating them about why are you do so. Don’t let grapevine tell them some unwanted stories that they might not like. Be straightforward and do not lie.

Admit your mistakes

Don’t shy away from admitting it, If you make a mistake. You too are human and are not perfect. In disguise of perfection don’t try to hide your mistakes. Making mistakes is absolutely normal. In fact if you admit your mistakes, this might even earn you some respect from your team members. It can also lead to a good growth for your organization as you all can learn from the mistakes.

Being a leader is a not a day’s work. It is a process in which you need to make changes every day. You evolve as a leader with good leadership skills that you must keep on learning, with time.